Haft Group - Counseling Small and Mid-Cap Ventures for 35 Years

About Herbert Haft

Herbert Haft has enjoyed a career of more than 35 years as a leading specialist in investor and public relations. He has represented a wide variety of private and publicly-traded companies, acting, for the most part, as his clients’ investor relations and press relations’ consultant. In addition, he frequently assists in his clients’ financing as well as other aspects of business development.

As founder and president of The Haft Group, Inc., Mr. Haft has represented a roster of both United States and Canadian public companies in industries ranging from natural resources, biotechnology-pharmaceutical, banking, real estate, to health care services and product introductions.

Previously, he was a partner and principal of two NYSE member firms, which have since merged with other entities. His business career also includes serving as senior vice president corporate public relations for the then Warner Communications, and earlier, director of public relations for Esquire and GQ Magazines and executive vice president of Artists Entertainment Complex (OTC). He was also a spokesman/interviewer for a TV public affairs show.

Investor Relations: The Need to Focus and Stay The Course

Commenting on the current trends in investor and public relations, Mr. Haft notes, “Far too many emerging public companies with strong fundamentals and compelling strategies are not receiving the appropriate attention they deserve within the increasingly more competitive and volatile nationwide financial marketplace. To be a viable public company, management must utilize all means available to reach those investors—both professional and individual—to tell their story effectively and economically to appropriate “niche” audiences.” It is the “niche financial community of specialists” where Haft lives.

Continuity and Credibility is Key

Mr. Haft continues, “At the same time, we also urge our clients’ senior management to be consistently forthcoming in their communications with the investing public, the financial community and the media. This is especially critical in light of today’s heightened scrutiny by the SEC and other regulators.”

Goals

These, then, are the primary goals of The Haft Group, which we know from decades of experience can help a company achieve its near-term and long-range objectives and enhance shareholder value.

Other Background Detail

Mr. Haft, a graduate of Syracuse University, and Yale Graduate School, has served on the board of directors of several public companies. He is a founder of The Albert Einstein College of Medicine, in New York and a member of several professional organizations, including the Public Relations Society of America, Zeta Beta Tau Fraternity, and The Friars Club, New York.

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